Social Media Campaigns

Social Media Campaigns
Forlag: Taylor & Francis Ltd
Utgivelsesar: 2016
Antall sider: 194
ISBN/EAN: 9781138948600
Sprak: Engelsk
Forfatter: Carolyn Mae Kim
Kategori: Markedsføring

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Social Media and Election Campaigns – Key Tendencies and Ways Forward. Information, Communication & Society. Vol. 16. Nr. 5.

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